What should be done if bleeding continues even after applying direct pressure?

Continuing direct pressure while seeking help is the appropriate response when bleeding persists. This method is vital because maintaining direct pressure on the wound helps to stabilize the situation by promoting clotting and reducing blood loss. Even if the bleeding does not stop immediately, it is crucial to keep the pressure applied to control the flow of blood.

While waiting for professional assistance, it's essential to remain calm and keep the victim calm, as stress can exacerbate the situation. By contacting emergency services or having someone else do so, timely medical support can be on the way to address severe bleeding more effectively, such as through advanced medical interventions.

Other approaches, such as using a tourniquet, may be considered under certain circumstances, particularly if the bleeding is life-threatening and cannot be controlled by direct pressure alone. However, improper use of a tourniquet can lead to additional complications and should only be a last resort. Removing the first cloth to clean the wound could disrupt clotting and worsen the bleeding situation, and disregarding the bleeding is not safe or advisable as it may lead to serious complications.